Amy Lambright

Using Keyword Phrases: Variation on a Theme

In Uncategorized on February 13, 2010 at 1:18 pm
By now, you have heard of search engine optimization (SEO). It is the process of using keywords to draw targeted traffic to your website business. But what about keyword phrases? They can bring in even more lucrative traffic.
Keywords are used in content, webpage headlines and the like to gain interest from the major search engines. Once you register your website with them, their little soldiers (bots/spiders) go to work checking out what you have to offer. Use words that your customers will choose to search for your website; your content can then rank within the first page of results. This means that you will be the first link anyone sees for those words.
But, there are other ways to optimize besides just keywords. You can use keyword phrases. Nowadays, many keywords have become commonplace. Entering “chocolate” into a search engine, brings back millions of results. Someone can wade through the first ten pages (highly unlikely) and still not find exactly what they are looking for.
Now, they will try a different tactic. Instead of one word they will enter something like “chocolate peanut butter cookies.” This is definitely more specific. If you sell recipe books, it would be more beneficial to you to choose the latter phrase instead of just the former single keyword.

Importance of Keyword Phrases
If you have used any type of keyword tools, not only will you get keyword results but also phrases. It is harder to use phrases in an article and appear natural. But, you can use those targeted phrases in another way – create unique WebPages on your site.
Some people miss out on all that keyword optimization has to offer by simply listing all of their products on one or two pages. Let’s say that you sell cookbooks. Well, there are several different types of cookbooks: desserts, main dishes, appetizers, drinks and ethnic fare to name a few. You could have a link that says “Cookbooks” and links to that section of your shopping cart.
To make use of keyword phrases, though, you could also create a unique page for each keyword phrase. On the home page, include links to each page using that keyword phrase. You will get credit for the phrase appearing on the home page too. You can also pepper your content with the keyword phrases where appropriate and use it as anchor text for a link to the corresponding page on your website.
Keyword phrases are just as important as single keywords. Use them throughout your website to improve your search engine ranking.

Keyword Tools for Your Website Content

In Uncategorized on February 10, 2010 at 3:52 pm

What do you do with that list of keywords after you’ve taken the time to brainstorm? Well, you could potentially be holding on to a gold mine of profitable words. But, you won’t know that unless you analyze their potential with keyword tools.

You don’t have to go out to your nearest computer store and purchase any software. Most of what you need is available on the Internet for free or a small fee. If they offer a free trial, use it. At least you will learn how the process works and if that particular software works for you.

Here are a few software tools for finding appropriate keywords for your website. All of these are free tools but some offer more features for a paid subscription.

1. Wordtracker (http://www.freekeywords.wordtracker.com) – There is no way that you could possibly think of all the different combinations of words that are used to find results in your niche. That is where software like Wordtracker comes in handy. Using the list of possible keywords you have compiled, choose a keyword to enter into the program. The software will return all possible combinations (according to your search parameters) and the number of searches for each. You may even notice a few that you haven’t thought of before. You can even compare results by search engine.

2. Wordstream (http://www.wordstream.com/best-keyword-tool) – If you want to let the software pick the keywords for you, here are a few tools that you can use. Wordstream returns keyword suggestions that work well for content and pay-per-click ads. You can also manage your keywords. You will be able to pick form the best words and phrases for your niche.

3. Overture (http://inventory.overture.com/d/searchinventory/suggestion) – This keyword tool is brought to you by Yahoo. It is now called Yahoo! Search Marketing. Using this search engine, the tool returns results for a variety of keywords and how many searches are done for them. You can choose to keep or discard the ones that have too many search results and opt to exploit the keywords that have not been overdone.

4. Keyword Discovery (http://keyworddiscovery.com) – This tool will return the best keyword results from one keyword that you enter. It pulls information from over 100 search engines to compile a focused list.

It all starts with keywords. If you pick the right ones, you can definitely find a profitable website. Using these tools can help you narrow your search even further than the list you came up with. Which ones will be winners? You’ll have to test them and see.

Which Keywords to Use for Your Niche

In Uncategorized on February 5, 2010 at 5:03 pm

Website content is not just something for visitors to read. It is also a way to attract the “right” visitors in the first place.  Using the correct keywords throughout your website will garner high standing with the search gods and get you noticed.

Doing your Homework

You thought that homework stopped when you graduated from school. In the world of business, you never stop learning if you want to go as far as the road will take you. To that end, it is time to do a little homework for your content – keyword research.  Now, you don’t have to be stellar at research in order to get this done and get it done right.  Keyword research is finding the words that will rank your content and your website head and shoulders above the rest. Are you ready? Let’s begin.

Conducting Keyword Research

There are a few things that you can do:

1. Create a list of words. Put yourself in the customer’s shoes.  What words would you input to find you?  Write down as many as you can. Better yet, record them in an electronic spreadsheet for easier editing later.  Choose single words and multiple word phrases.

2. Ask your customers. You already have some customers.  Survey them to find out how they found you.  If it was through an Internet search ask what words they used.  It seems too easy, but most business owners overlook such a resource because they don’t ask the right questions.

3. Use keyword software tools. These tools can be very helpful once you have your list of possible keywords.  The software will let you know a variety of things about your keywords and whether they are good enough to reach your target audience.

4. Analyze the data. From your list, whittle down to just the keywords that are likely to get you what you want.  Then, rank those keywords in order of best to worst.

5. Try out those keywords. Don’t use all of them at one time, but keep track of which ones you use and for how long.  Using website management tools you can find out how much traffic and conversion (how many people used your keyword content as a means to do something – click, sign up, or buy) rates changed.

So, are you ready?  You obviously already use content, but maybe it isn’t working well enough.  There are always ways to make it better and keywords are one of those ways.